2025-03-25

Ulta Beauty’s 21 Days of Beauty Event Offers Premium Cosmetics at Half Price

Beauty enthusiasts, mark your calendars! Today only, Ulta Beauty’s highly anticipated 21 Days of Beauty Event features an exceptional opportunity to save 50% off select premium beauty brands that rarely go on sale.

This flash sale includes coveted products from prestigious brands including Lancome, Tarte, Urban Decay, StriVectin, and Drybar, allowing shoppers to refresh their beauty collections with high-end items at drugstore prices.

The 24-hour deals rotate daily throughout the three-week event, with each day spotlighting different must-have products at half their regular retail price. Beauty insiders know these daily offers represent some of the most significant discounts available all year on these luxury beauty staples.

For those unfamiliar with Ulta’s 21 Days of Beauty, this biannual event has become legendary among makeup and skincare aficionados. The promotion has gained a dedicated following for offering substantial savings on premium products that typically maintain strict pricing standards throughout the retail landscape.

Today’s featured brands include:

  • Lancome – Known for luxurious skincare and sophisticated makeup formulations
  • Tarte – Popular for their natural ingredient-focused cosmetics and iconic Shape Tape concealer
  • Urban Decay – Beloved for bold color payoff and the cult-favorite Naked eyeshadow palettes
  • StriVectin – Recognized for innovative anti-aging skincare technology
  • Drybar – Specialized in professional-quality hair styling products

Savvy shoppers should note that quantities are limited during these flash sales, with popular items frequently selling out before the day’s end. Beauty experts recommend shopping early to secure the best selection of shades and products.

To maximize savings, customers can select free store pickup where available to avoid shipping fees. Alternatively, shipping is complimentary for Ulta’s Diamond and Platinum loyalty members or on orders totaling $35 or more.

For those planning their beauty purchases strategically, Ulta provides a preview of upcoming daily deals on their website, allowing customers to prepare their shopping lists in advance for the remainder of the 21-day promotion.

This limited-time event presents an ideal opportunity to try high-end products at a significantly reduced investment or to stock up on favorite essentials before they return to full price.

Beauty industry analysts note that these semiannual sales events have become increasingly important for retailers like Ulta as they compete for market share in the growing beauty sector, particularly as consumers become more selective about their discretionary spending on premium products.

Whether you’re a dedicated beauty collector or simply looking to refresh your makeup bag with quality products at accessible prices, today’s 50% off deals represent some of the most compelling values in the beauty retail space this season.

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