Here’s how the exciting event works: The first 300 customers at each store each day can trade in their old underwear for a brand new pair. That’s right – simply bring in your worn-out unmentionables and walk out with a fresh pair of men’s or women’s underwear. Select Buck Naked® and Armachillo® styles will be available, though customers should note that sizes may vary by store location.
Duluth Trading Co has thought of everything, including a clever solution for those who might be hesitant about the swap. Undressing rooms (playfully referred to as “undressing rooms”) will be fully equipped with disposal bags, allowing customers to exchange the underwear they’re currently wearing on the spot.
But wait, there’s more! Each day of the event brings additional excitement. Every customer who trades in their underwear will receive a peel & reveal prize card upon arrival. This adds an element of surprise and potential additional savings to the already fantastic promotion.
The most jaw-dropping aspect of this year’s event is the ultimate prize: FREE UNDERWEAR FOR LIFE! Five lucky customers nationwide will have the chance to win an incredible prize package. Winners can choose between:
• 100 pairs of Duluth Trading underwear
• A $500 Duluth Trading gift card
A few important details for potential participants: Winners must be 21 years or older, and those selecting the underwear option must place their order through their local Duluth Trading store by May 13, 2025. It’s worth noting that stores in Michigan and Virginia are not eligible for the Underwear for Life portion of the promotion.
For those eager to participate, finding a nearby store is easy. Simply visit www.duluthtrading.com/find-stores to locate the closest Duluth Trading Co location participating in this underwear extravaganza.
Whether you’re looking to refresh your underwear drawer, score a free pair, or potentially win a lifetime supply, this event offers something for everyone. It’s a unique opportunity to upgrade your underwear game while clearing out those old, worn-out pairs.
Pro tip: Arrive early! With only 300 free pairs available each day, these spots are likely to fill up fast. Don’t miss your chance to trade up and potentially win big with Duluth Trading Co!
